Dwight Eisenhower's musical ad during the 1952 presidential race profoundly changing the nature of political campaigns. The era of televised campaigns was born.
A Madison Avenue ad executive convinced Eisenhower that a campaign spot during a popular TV program like "I Love Lucy" would be a more efficient and cost-effective way to communicate to the mass of voters than the half-hour long presidential speeches that were standard practice at the time.
The song in the ad uses a catchy tune to stress Eisenhower's name, repeating "Ike for President," and "I like Ike" several times.
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