The continuing art project
by photographer Roger Rowley, of Moscow, Idaho, began as he tried creative ways
he get his kids to eat fruit for breakfast.
"I'd put it on the
breakfast table, and it would get eaten or not eaten," he told CBS News'
Martha Teichner. "And then, [I] began to just be more conscious about
arranging it and going, 'Well, let's make this look nice and see if, you know,
maybe then the kids'll eat it more if they see this thing that looks
aesthetically interesting.' It was maybe at least a year before I ever took a
By then, Rowley could see
the whole project in his mind -- hundreds of fruit plates.
His images are featured on
his website, fruitplate.org.