Dennis Quaid, star of the new film "The Day After Tomorrow," unveils a Weather Billboard erected by 20th Century Fox on Tuesday, May 4, 2004, in West Hollywood, Calif. In the $125 million movie, due for release Memorial Day weekend, global warming triggers a cascade of events that practically flash freezes the planet.
Volunteers from Sunset Boulevard in West Hollywood, Calif., stand in front of 20th Century Fox's Weather Billboard, Tuesday, May 4, 2004. 20th Century Fox touted its new movie "The Day After Tomorrow" by erecting the first-ever Weather Billboard, which Dennis Quaid, star of the movie, unveiled. Volunteers were soaked with rain and snow as they stood over Sunset Boulevard.
Actor Dennis Quaid arrives for the New York premiere of "The Day After Tomorrow," Monday, May 24, 2004. It was a busy week for the cast. Two days after the New York premiere, the movie had a gala opening in London.
"The Day After Tomorrow" cast members Emmy Rossum, left, and Austin Nichols, right, pose for a photo with the film's director Roland Emmerich at a screening of the film Monday, May 24, 2004, at the Museum of Natural History in New York.
Chelsea Clinton and Ian Klaus arrive for the New York premiere of "The Day After Tomorrow," Monday, May 24, 2004. Guests, some toting umbrellas, braved man-made snow and ice to get an early viewing of the weather-disaster adventure.
"The Day After Tomorrow" director Roland Emmerich, left, stands with producer Mark Gordon at a screening of the film Monday, May 24, 2004, at the Museum of Natural History in New York.
Actress Susan Sarandon, and her son, Jack Robbins, arrive for the New York premiere of "The Day After Tomorrow," Monday, May 24, 2004, in New York.
Actress Sela Ward poses against a special-effects snowbank as she arrives for the New York premiere of "The Day After Tomorrow," Monday, May 24, 2004,
Actor Jake Gyllenhaal, who stars in "The Day After Tomorrow," and his girlfriend, actress Kirsten Dunst, arrive for the European premiere of the film in central London Wednesday May 26, 2004.
Actress Emmy Rossum, a member of the cast of "The Day After Tomorrow," arrives at the European premiere of the movie in London, Wednesday May 26, 2004.
Dennis Quaid, left, and Ian Holm, cast members in the film "The Day After Tommorow," pose for a photo at a screening of the film Monday, May 24, 2004, at the Museum of Natural History in New York.
Emmy Rossum, one of the stars of "The Day After Tomorrow," poses for photographers at the European premiere of the movie in London, Wednesday May 26, 2004.
Actress Maggie Gyllenhaal arrives for the New York premiere of "The Day After Tomorrow," Monday, May 24, 2004. She is the sister of Jake Gyllenhaal, one of the movie's stars.
Rapper Ja Rule and his wife Aisha Atkins arrive for the New York premiere of "The Day After Tomorrow," Monday, May 24, 2004.
Actor Jake Gyllenhaal walks the red carpet at the European premiere of his new movie, "The Day After Tomorrow," in London, Wednesday May 26, 2004.
Carrying an umbrella, actor Jake Gyllenhaal arrives for the New York premiere of "The Day After Tomorrow," Monday, May 24, 2004.
Actress Katie Holmes arrives at the European premiere of the movie "The Day After Tomorrow" in London, Wednesday May 26, 2004.
The red carpet was white with snow for the New York premiere of "The Day After Tomorrow," Monday, May 24, 2004. Here, Chelsea Clinton stands in the special-effects snow as makes her way into the premiere.
Katie Holmes, star of the "Dawson's Creek" television series, arrives at the European premiere of the movie "The Day After Tomrorow" in London, Wednesday May 26, 2004.
Actress Kirsten Dunst arrives at the European premiere of the movie "The Day After Tomorrow," in London, Wednesday May 26, 2004. Her boyfriend, Jake Gyllenhaal, stars in the thriller.