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Demand spikes for the "New Heights" hat Taylor Swift wore at Coachella

A Kansas hat manufacturing facility is struggling to keep up with demand for "New Heights" podcast hats after Taylor Swift was seen wearing one at the Coachella music festival. The hats advertise the podcast hosted by Swift's boyfriend Travis Kelce and his brother, former Philadelphia Eagles center Jason Kelce.
Apr 21, 2024 (01:04)
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