Welch's Launches New Ad Campaign Targeting Gen-X Men
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PHILADELPHIA (CBS) - Welch's wants you to know grape juice isn't just for kids -- it's a manly drink.
The company launched a new ad campaign, depicting burly men picking grapes, driving trucks, and guzzling down grape juice.
The ads also include fast-motion, grape-pounding manufacturing sequences meant to appeal to men.
Welch's embarked on the "tough as grapes" ad campaign after their research showed Gen-x men were a reliable consumer base for juice.
