Paying It Forward Is One Goal For New South Jersey Business

By KYW's David Madden

PENNSAUKEN, N.J. (CBS) -- A new business that's geared to aid the hungry of South Jersey is hitting the ground running, with a major donation to the local food bank.

The Soulfull Project is the brainchild of four Campbell's Soup employees who wanted to feed the hungry. Campbell's helped them set up the operation with office space and initial funding.

"For every serving of our food that someone buys, we donate a serving to a regional food bank," co-founder Megan Shea told KYW Newsradio.

They've started small, with 14 Wegman's markets selling their food in August. That's added up to 8,000 hot breakfast packets going to the Food Bank of South Jersey. They're adding 13,000 on their own to get the ball rolling.

Food Bank CEO Val Traore said "All of the food that they're donating to us is going to go to about 200,000 people in South Jersey who aren't sure where their next meal is coming from."

The sales end of the project will expand to all Wegman's in the region in the new year, and two other charities will be added as beneficiaries of the effort.