By Tim Jimenez
PHILADELPHIA (CBS) -- It's now been one week since Officer Robert Wilson III was killed while battling would-be robbers at a North Philadelphia video game store.
Now, officials with the GameStop game retailer are joining the effort to collect money for the fallen officer's family.
This morning, a quiet tribute to Wilson. At the GameStop at 21st and Lehigh, where Wilson had his final heroic act, one police officer arrived not in a police cruiser but in his own car, then knelt down in front of a growing balloons and stuffed animals.
The officer wiped away tears, another community member consoling him.
John McNesby, president of the Philadelphia FOP, the union that represents police, is grateful that the GameStop chain is pitching in to help the family: "They're doing collection boxes along the East Coast, at all their stores -- all their locations. And each CEO themself -- and I believe there are seven or eight of them -- will make a sizable donation."
The money going in a trust fund for the fallen officer's family. Other donation efforts have been set up. Go to phillypolice.com for more information.
for more features.