Cheetos Pop Up Restaurant Entirely Reserved

Cheetos Restaurant Reserved Write Up

Who knew a Cheetos-themed restaurant could become so popular, before even serving a single dish?

The Spotted Cheetah, a pop-up restaurant exclusively serving dishes made with Cheetos, has sold out all of the 300 reserved seats for its three-day run, according to The Wall Street Journal.

Officials with PepsiCo's Frito-Lay told the Journal that the restaurant is entirely reserved. The restaurant is slated to open Tuesday in New York's Tribeca neighborhood.

Spaces were gone within six hours of last week's announcement of the opening, officials said, adding that there is currently a waiting list of more than 1,000 people should anything become available.

The strong demand "was a surprise to us in a big way," Ryan Matiyow, who handles marketing for Cheetos, told the Journal.

The Cheetos restaurant will feature several varieties of the snack in close to a dozen dishes. Menu items, with reasonable prices ranging from $8 to $22, will include Cheetos meatballs, Cheetos grilled cheese with tomato soup and even Cheetos-crusted fried pickles. Along with entrees, the restaurant even has an assortment of Cheetos-themed desserts, or Sweetos as they refer to them by.

All meals are prepared by celebrity chef Anne Burrell.

Most, if not all, promotional pop-ups are rarely intended to turn a profit according to restaurant experts, but PepsiCo officials wouldn't say how much it cost to create the Spotted Cheetah concept.