For three seasons, McMahon's WWE granted wrestling contracts via the "Tough Enough" MTV reality competition. McMahon is doing it again, but this time, there's $1 million on the line and a new format.
Unlike the previous gender-friendly "Tough Enough" seasons, which had men and women competing against each other to become the next Triple H or Trish Stratus, the fourth venture will see eight men battling for the four-year contract, WWE spokesman Michael Smith told The Associated Press Monday.
And "Tough Enough" won't be returning to MTV. For eight weeks, the new incarnation will be integrated into "Smackdown!" on UPN, beginning in October and ending in December. Each week, viewers will vote "American Idol" style for the contestant they want to see win the $1 million contract. The man with the lowest votes will be sent packing.
Casting for "athletic, physically fit, talented and charismatic men" has begun. Prospective body slammers are encouraged to download an application and submit a 60-second video.
Smith said the WWE is looking for amateur wrestlers from "all walks of life."
Meanwhile, a similar contest for women — searching for WWE divas, not wrestlers — is happening during "RAW," WWE's Spike TV prime-time show. But the "RAW Diva Search" winner's prize is much less substantial: a yearlong contract and $250,000.