Leadership

What Makes a Successful Business Tweet?

By Sean Silverthorne

Updated on: February 4, 2010 / 7:19 PM EST / MoneyWatch

I'll be honest. I have no idea what makes a successful business tweet. I do have a clue about how Facebook can be a useful biz tool, but Tweeter? -- I'm not there yet.

I'm convinced BNET readers can answer this question quite well. So enlighten me. I want to know what competitive advantage Tweeter brings to your arsenal of business tools.

Here is one way to approach this assignment. Over on HBR.org, Tammy Erickson has just blogged on the topic, Are You Fun to Follow on Twitter? She lists four ingredients that make for an engaging tweet:

Don't repeat banal details.
Interpret your experiences.
Share oddities you observe.
Share things you love.

So what makes a successful business tweet to engage and expand your list of followers/customers/contacts/partners? I can think of one: "50% off for the next 10 customers to mention this tweet." But that sounds like a gimmick rather than a strategic advantage. Let's hear your thoughts.