What a Front-page Digg Story Will Get You...

In online marketing, an inbound link is legal tender for improving your valuable keyword rankings on Google or Yahoo! For years, marketers have been scraping the web and putting in the grunt work to try to lobby other site owners for links to their sites. It paid off, but it also took a lot of time and money. A front-page story on Digg, the popular social networking site, will garner your site hundreds of inbound links. An article in the Travel & Places category gets an average of 621 links, according to a recent study by online marketer Dan Zarella.

Making the front-page, despite its challenges, will pay back in link value. But getting to the front page is no easy task. It means catering to a younger, different audience than your normal target audience. It also means putting as much calculation and thought into your Digg headline as you would with the actual story itself.

Digg Snow image by i.am.indraneel [cc, 2.0]