Welsh Farmers' Unique Search For Love

Iwan Jones is looking for women at this romantic time of the year, CBS News correspondent Mark Phillips reports.

"Go on, girls," he whistles.

Except the girls that farmer Jones is chasing are sheep. If only human women were as easy to round up.

"The other farmers have been making fun of us, that four of us are single. So they've been trying to help us find partners, really," Jones says.

That's not easy. The hill country of Wales may have a brooding, romantic quality, but most of the young women have left for the big cities — or they've already been snapped up.

So Jones and a few other dairy farmers had an idea. They stuck their pictures on milk bottles, like so many missing kids ... except they're missing wives. The stickers direct interested parties to the inevitable Web site.

"It's been amazing really. We had half a million hits on our Web site the first day," Jones says. "I think there's a couple of us got dates lined up over the Valentine's period."

That other famous Welshman named Jones — crooner Tom Jones — has been singing about love for years. Except now, it is unusual to find someone — even for the girl farmers, like Elen Morris, who've also joined the sticker hunt for a mate.

"I'm 23, and we're getting e-mails from everywhere, really," she says.

The traditional ways are changing.

The livestock market — full of fattened-up animals brought to market — has always been a regular part of life in the area. Too bad there hasn't been the same sort of thing for people, until now.

Their marketing efforts have reach.

"Already, from the USA, probably half of our messages have come from there. Everybody from 20-year olds to 57-year olds," Jones says.

For Jones and the others, this could be a "dairy tale" with a happy ending.