Watch: One Direction's "Best Song Ever" video

CANNES, FRANCE - JANUARY 26: (L-R) Menbers of band 'One Direction' Zayn Malik, Niall Horan, Liam Payne, Louis Tomlinson and Harry Styles attend the NRJ Music Awards 2013 at Palais des Festivals on January 26, 2013 in Cannes, France. (Photo by Francois Durand/Getty Images)
Francois Durand

One Direction's new video for "Best Song Ever" has arguably one of the best videos -- well, maybe not ever, but at least of 2013. Within a day, it's already generated 10 millions views -- and counting.

The clip for the catchy single finds members of the boy band sitting in with "big-time executives" to discuss the making of a Hollywood movie. The guys show off their acting skills -- and if you look closely, you'll see them playing other characters in the video -- one of which is a secretary in drag.

Harry Styles tweeted about the clip:

The rest of the year looks quite busy for the group, with a current U.S. tour and a feature film set to hit theaters on Aug. 30. Check out the "This is Us" movie trailer here.