"Undercover Boss" Goes E-Commercial

GSI Commerce -- Each week, UNDERCOVER BOSS follows a different executive as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering the unsung heroes who make their companies run. The series airs Sundays (9:00-10:00 PM, ET/PT) on the CBS Television Network. pictured: Michael G. Rubin, Chairman, President and CEO GSI Commerce (left).
Michael Rubin, the CEO of GSI Commerce, went undercover at the company he founded as a teenager on Sunday night's episode of "Undercover Boss."

Rubin's company ships online orders and provides customer service for various major American retailers. Online shoppers, Rubin said, have probably used his company without even knowing it.

On "Undercover Boss," Rubin got in the trenches with his employees who work at his company filling boxes, sealing and sticking address labels on packages, and listening to customer complaints over the phone.

During his time preparing boxes to be shipped, Rubin had a hard time keeping up with his co-workers. His slow work speed sealing boxes and problems putting shipping labels on correctly led him to be told by his manager that his services were no longer needed.

During his time undercover, Rubin saw the best and worst of his employees. One woman worked seven days a week and still raised money for her child's football team in her spare time. Rubin was so affected by her story that he donated $5,000 to the team for equipment.

On the other side of the spectrum, he also encountered an employee who was rude to a customer on the phone who was complaining about being sent damaged goods. Rubin, who listened in during the phone conversation, was shocked by her demeanor.

Later in the show it was said that even after being "retrained," she was no longer with the company.