Top 10 Reasons Marketers Roll Their Eyes at Sales

Last Updated Jan 26, 2011 10:13 AM EST

Last week's post "Top 10 Reasons Sales Hates Marketing" produced a detailed comment titled "Top 10 Reasons Marketing Rolls Their Eyes at Sales." In attempting to tell the other side of the story, that comment was a perfect example of how screwed up thinking can get inside some Marketing groups.

This post reproduces that entire comment (with some minor editing), along with my explanation about why each "reason" is fundamentally wrongheaded.

Note: the original anonymous commenter has since asked that I identify her as "Heather Goodwin." (Needless to say, the picture at right is a stock photo and is not intended to depict her.)

CLICK HERE for the first reason Marketing rolls their eyes at Sales »