The World's Worst Giveaway | BTalk Australia

Last Updated Dec 16, 2009 2:08 PM EST


Martin Kelner

Martin Kelner

(Episode 396; 11 minutes 32) Has the UK's Guardian newspaper come up with the world's worst free giveaway? Martin Kelner is a columnist for the paper and says it's another example of an industry desperately trying to retain readers and return to profitable balance sheets.

Giving stuff away for free, of course, is used in many industries but to work you need to offer people things they actually want or need. The same goes for those corporate gifts that are often given to clients and prospects at this time of the year.

In today's BTalk Martin and I discuss some of the worst giveaways we've experienced. You can add your own thoughts in the Talkback section at the end of this post.