How Americans are feeling about Black Friday weekend

As the year's biggest shopping weekend approaches, a third of Americans say they plan to do some holiday shopping over Thanksgiving weekend. But while many look forward to shopping for the holidays, about 4 in 10 dread it, according to a CBS News poll.

Younger Americans are more likely than those who are older to get some shopping done over Thanksgiving weekend. Parents with children under 18 are also more inclined to do some holiday shopping.


But not everyone loves shopping for the holidays. Half say they look forward to it, but 39 percent dread it. Women are more enthusiastic about shopping for the holidays than men. Two-thirds of those who are ready to shop over Thanksgiving look forward to the annual endeavor.


The amount Americans report that they'll spend on gifts has remained fairly steady in recent years. Just over half say they'll spend about the same amount of money they did last year. 

Household income plays some role. Those earning less are more likely to say they'll spend less. 


This poll was conducted by telephone November 16-19, 2017 among a random sample of 655 adults nationwide. Data collection was conducted on behalf of CBS News by SSRS of Glen Mills, Pa. Phone numbers were dialed from samples of both standard land-line and cell phones.

The poll employed a random digit dial methodology. For the landline sample, a respondent was randomly selected from all adults in the household. For the cell sample, interviews were conducted with the person who answered the phone.

Interviews were conducted in English and Spanish using live interviewers. The data have been weighted to reflect U.S. Census figures on demographic variables. The error due to sampling for results based on the entire sample could be plus or minus four percentage points. The error for subgroups may be higher and is available by request. The margin of error includes the effects of standard weighting procedures which enlarge sampling error slightly. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.