The company will pay plastic tribute to the 84-year-old creator of Spider-Man, the Hulk, X-Men, Fantastic Four and other comic-book heroes by interpreting him as a 6-inch tall Marvel Legends action figure. The toy shows Lee's likeness wearing khaki pants, a blue windbreaker and eyeglasses.
"We feel it's long overdue that Stan Lee be immortalized as an action figure, much like the dozens of marvelous characters that he has created for years and years," said Eric Nyman, Hasbro's vice president of marketing. "And it couldn't be more fitting than to create him as a 'Marvel Legends' figure."
The limited-edition, $14.99 toy will be introduced next month in San Diego at Comic-Con International, the annual comic-book convention.