The big winner Tuesday night at the Billboard Music Awards show from the MGM Grand Garden Arena was a new artist who sings about women's underwear.
Sisqo, who came to prominence with The Thong Song, won six awards including Best New Artist and Male Artist of the Year. 'N Sync, the Dixie Chicks, Faith Hill and Destiny's Child won four statuettes apiece.
The annual awards are determined by the magazine's year-end chart listings, based on a combination of record sales and radio airplay.
"I wasn't expecting to win that many," said Sisqo.
'N Sync, co-host of the show with actress Kathy Griffin, won album of the year for No Strings Attached. The group also collected three other awards, including one for biggest week of sales for No Strings Attached.
The Dixie Chicks' awards included country group of the year and country album of the year for Fly. Destiny's Child won artist of the year and group of the year, among other awards.
Faith Hill picked up awards for hot 100 single of the year for Breathe and female country artist of the year, among others. "I love singing Breathe. I've never gotten tired of singing that song," she said backstage.
Hundreds of teens lined up hours before the show to get a glimpse of their idols walking down the red carpet.
"Britney, your boyfriend drives me crazy!" a group of screaming girls yelled in reference to Spears' beau, Justin Timberlake of 'N Sync.
"This year has been, like, a dream come true for me," Spears said after collecting her award for album artist of the year.
The group 3 Doors Down performed its hit Kryptonite while the audience waved glowing green wands and a "superhero" dressed in green flew overhead. The band won three awards, including best new group.
A reminder that pop isn't always teen-orientated occurred when former Eagles songwriter Don Henley presented Randy Newman with Billboard's annual Century Award. New man joked that with all the young artists at the ceremony, he wished he had worn tighter pants.
The show began when dogs came running down the aisles of the arena as Baha Men, who took home two awards, performed its mega-hit Who Let the Dogs Out.
"When I heard it on SportsCenter, I knew that it was gone," group member Moe Grant said about the song.
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