ShamWow's Shlomi to Launch Swimwear Line; Lizzie Grubman to Publicize

Last Updated Sep 15, 2009 6:11 PM EDT

It's a match made in hell: ShamWow and Slap Chop pitchman Vince Shlomi has linked up with bottle-blonde PR woman Lizzie Grubman to create ... a swimwear line? BNET readers will remember that Scientologist Shlomi once got into a bloody biting match with a hooker in Florida before spawning a musical cult on YouTube. And Grubman is best known for shouting "Fuck you white trash!" a Hamptons party crowd before running down 16 of them in her SUV.

Grubman has been attempting to resurrect Shlomi's image by taking him to Fashion Week catwalk shows. The Daily News:

Shlomi, who is in the process of creating a new swimwear line, is taking full of advantage of his place in the sun - or should we say front row - to market his new line and give himself a better reputation. In fact, Grubman claims he's turned down many offers - including a cushy Super Bowl spot shilling beer for Anheuser Busch.
"They wanted him to appear on a commercial during the Super Bowl. He didn't want to do it because he didn't want to be associated with alcohol," she says. Grubman even goes a step further, saying, "There are two sides to every story. Everyone deserves a second chance."
This is pure fantasy. The idea that A-B would go anywhere near the guy who was once dragged by police into an ER looking like this (click image to enlarge) is just ludicrous.