"Project Runway" To Offer Extra Fashion, Drama

FILE - In this Feb. 12, 2010 file photo, Designer Seth Aaron Henderson walks the runway during the Project Runway Season 7 finale show during Fashion Week in New York. (AP Photo/Stephen Chernin, File)
AP Photo/Stephen Chernin, file
A bigger "Project Runway" is coming to a television near you.

Heidi Klum says each episode of the fashion reality show she hosts will be 90 minutes when the show returns in July.

That's 30 minutes more drama each week and that's just how the German-born supermodel likes it.

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"We did get always a few complaints from people that they wanted to see a little bit more, which we were obviously very excited about," she said in a phone interview. "So now we have half an hour more."

This season, which premieres in the U.S. July 29 on the Lifetime cable network, is set to include ample tears and ambulance visits for three contestants who collapsed on the set.

"We never had that happen before," Klum said.

Now in its eighth season, the show pits aspiring fashion designers against each other for a $100,000 cash prize to help them launch their own clothing line and a fashion spread in Marie Claire magazine.

Klum said the designers keep the show interesting.

"We are not like other shows where we are styling them to look a certain way or feeding them lines," she said. "It's all real, and people like that."

After spending a season in Los Angeles, "Project Runway" is returning to New York City.