Phiten Necklace: Red Sox Secret Weapon?

The Boston Red Sox may have a secret weapon disguised as a
fashion accessory that might help them in this year's baseball playoffs.

About half the team members now wear vinyl necklaces embedded with titanium
made by the Japanese company Phiten, a spokesman for the company tells
WebMD.

Phiten claims that its necklaces, bracelets, and titanium-infused clothing
produce an electrical charge that relieves pain, increases energy, and speeds
recovery.

Actually, the necklaces are more of a phenomenon than a secret in sports
circles, even though there is no independent research to back up the company's
claim of medical benefits.

Not Just Red Sox

Scott McDonald, who is a Seattle-based sales manager for Phiten, says close
to 300 professional baseball players and scores of pro and amateur athletes in
other sports wear the company's products.

"I'd say about three-fourths of the Detroit Tigers and Minnesota Twins
players use them," he says.

Some are even paid to endorse the products, including Red Sox starting
pitcher Josh Beckett and pitcher Joba Chamberlain of the New York Yankees.

The necklaces, which sell from around $25 to $40, have become so popular
that you can now get them in the colors of your favorite Major League Baseball
team.

In the U.S. the necklaces are mostly associated with athletes, but that's
not the case in Japan and other parts of Asia where they were first introduced
by the company a decade ago, McDonald says.

"Our main customer base is regular people with shoulder and neck
pain," he says.

Medicine or Superstition

So how can a product with almost no research to back up its health claims
become so popular?

Connecticut College professor of psychology Stuart Vyse, PhD, says the fact
that the company provides a scientific explanation for how its products work
adds to the appeal.

According to the company's web site, the necklace core features "micro
sized titanium spheres, as well as carbonized titanium" designed to
"stabilize the flow of electric current and increase your body's energy
level."

Vyse is the author of the book Believing in Magic: The Psychology of
Superstition. 

"People don't understand science all that well, so if you throw some
science speak at them it sounds plausible," he tells WebMD.

He says athletes are more likely than other people to be superstitious
because they engage in activities with highly desired outcomes that they can't
completely control.

"Baseball players are particularly superstitious, in part because of the
culture and in part because there is a lot of down time in baseball where
nothing much happens," he says.

In other words, baseball players tend to have a lot more time to obsess
about a game that they have little control over, and more time to come up with
superstitious rituals.

"These necklaces may be a clothing-related ritual, like the rally
cap," he says.

By Salynn Boyles
Reviewed by Louise Chang
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