"The timing is to make sure she makes all the celebrity weeklies," an insider tells the newspaper. "Paris is a genius at marketing herself. She managed to turn having a sex tape to her benefit, and she's going to do the same out of going to prison."
Sources say Hilton has ordered a glam squad (hair and make-up) to meet her at her Hollywood Hills home at 9 a.m. Monday, the day before she reports to jail.
But all this fuss is part of a grander plan apparently, sources say. "It's not just about marketing, it's about making money. If she can set up her entry into jail in a very grand way, the payoff will be greater."
The newspaper reports that Hilton will write a prison diary during her 23-day sentence, for publication upon release.
"Paris' prison diary will make a more dramatic read than Martha Stewart's," says a source close to Hilton. "If she can make it believable, and not exaggerate too much, she might expect to make a million dollars out of it."
The source says Hilton will most certainly be glam as she walks into jail.
"Paris is the queen of the prop," the source says. "Expect her hair pulled back in a ponytail, big sunglasses and maybe a Holy Bible under one arm. And she just got a new kitten, so maybe she'll hand that to her sister (Nicky) as she gets out of the car … There might even be tears."