Paltrow New Face Of Estee Lauder

This photo supplied by Estee Lauder shows Gwyneth Paltrow during an advertising campaign photo shoot earlier in May in Los Angeles. The company named the Oscar-winning actress as one of the faces of its makeup and fragrance brand Monday, May 23, 2005.
Perhaps looking to capitalize on that "new mom" glow, Estee Lauder has named Gwyneth Paltrow as one of the faces of the makeup and fragrance brand.

The Oscar-winning actress has signed a multiyear contract. She will first appear in a new global print and TV ad campaign to begin this holiday season for Pleasures fragrance, Estee Lauder announced Monday.

"I am very proud to be a part of such a fine company," Paltrow said in a statement. "Its roots have been deep in the culture of classic American beauty for decades."

Elizabeth Hurley, the primary spokesmodel for Estee Lauder since 1995, when Pleasures was launched, will become the new face of the company's Re-Nutriv skin care line. Models Liya Kebede and Carolyn Murphy remain as representatives of various Estee Lauder brands.

The 32-year-old Paltrow and her husband, Coldplay lead singer Chris Martin, celebrated the first birthday of their daughter, Apple, on May 14.

Paltrow won an Oscar for her role in 1998's "Shakespeare in Love." She'll appear in "Proof," an adaptation of the Pulitzer Prize winning play set for release this fall.