paidContent - When Did Mommy Bloggers Become The Devil?
This story was written by Rafat Ali.
With all the controversies raging around mommy bloggers and their product reviews and FTC looking into the practice (for all bloggers, not just moms), I did a quick video interview with Lisa Stone, CEO of BlogHer earlier this week. Among the points she discussed:
—No point in having one universal standard for bloggers
—Importance of separating advertising from editorial
—Self regulation efforts
—Effect on marketers
—Role of press
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By Rafat Ali