paidContent - Microsoft Chokes On Its Own Ad; Quickly Pulls 'Vom.com' Spot
This story was written by David Kaplan.
While the Jerry Seinfeld ads represented the nadir of Microsoft’s attempts to create a popular ad campaign, the software company seemed to hit its stride recently with the general positive notices for its I’m A PC spots. But now the latest in a series of ads promoting Microsoft’s Internet Explorer 8 browser is so bad that it’s making some viewers want to puke—literally. The ad features a typical suburban couple at the breakfast table, and includes a laptop. (See the full ad, after the jump.) Microsoft (NSDQ: MSFT) told CNET that ad was intended to humorously highlight IE8’s InPrivate Browsing feature. But as complaints rose, Microsoft and its agency, Bradley and Montgomery, decided to remove the ad from their respective sites. The spot is still on YouTube for the time being.
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By David Kaplan