On heels of Google Reader demise, Digg announces RSS reader

Digg.com's countdown to the end of Google Reader.

Digg.com, a site that curates content, announced Thursday that the company is building a rich site summary (RSS) reader to fill the gap left behind by Google Reader, which is scheduled to shut down on July 1.

Online RSS readers, like Google Reader, aggregate news feeds from websites and collects them in one constant stream of content.

The developers at Digg are hoping to build something that will not only replace Google Reader, but add features that reflect today's social online environment. Digg is asking the community to give feedback to shape the features of the new RSS reader.

"We hope to identify and rebuild the best of Google Reader's features (including its API), but also advance them to fit the Internet of 2013, where networks and communities like Facebook, Twitter, Tumblr, Reddit and Hacker News offer powerful but often overwhelming signals as to what's interesting," a Digg staff member said in a blog post.

Google announced on Wednesday that it would shut down Reader to the dismay of avid users of the service.

Launched in December 2004, Digg was the darling of the tech world at the height of the Web 2.0 era, which gave birth to social media. Before it was relaunched as a curated content site, it was arguably the most popular link-sharing community of its time.