NYT Joins LinkedIn For Targeting Ads And Content
This story was written by David Kaplan.
NYT.com is working with LinkedIn on targeting news stories and ads at their respective readers and members, the two said in a joint announcement. For the past few months, LinkedIn has been forging partnerships designed to expand its offerings beyond just connecting people through their jobs. In March, the company signed a similar deal with BusinessWeek.com that connects the mag site's news to the jobs and associations of LinkedIn members and their network. This latest partnership involves the same kind of "recommended reading" feature for the news site's Business and Tech sections on NYT.com. For example, if you work in the media business and you're on LinkedIn, you'll get sent five headlines through your account.
Also, even though NYT.com readers are already can use a list of apps, including ones from Facebook, Digg, Yahoo (NSDQ: YHOO) Buzz and Mixx, a little LinkedIn button has already popped up earlier. And while vowing to protect users' privacy, the two will use the deal to encourage advertisers to execute campaigns across both sites.
By David Kaplan