Two California men are urging Netflix to stop streamingbecause they say teenage girls in their families committed suicide after watching the series.
The showbut these suicides raise new questions about whether the labels are enough.
The two men who had never before met in person, are now supporting each other in their grief, CBS News correspondent John Blackstone reports.
"Every day I look at Belle's picture, and I give her a kiss, and I say 'I miss you, baby,'" said John Herndon.
Herndon and Peter Chiu understand what each has lost. Herndon's daughter Bella and Chiu's niece Priscilla, both 15 years old, committed suicide in April--and both had just finished watching the Netflix series "13 Reasons Why."
"My Bella did suffer from depression," Herndon said.
"I started reading about the signs a little too late," Chiu said.
The series shows the lead character Hanna taking her life after leaving audio tapes describing the "13 Reasons Why." Herndon and Chiu knew their girls were troubled, but they didn't know they had watched the show until after they died.
"So Netflix is showing children how to commit suicide," Chiu said.
"They provide a blueprint for that action. I agree with Peter. That is totally irresponsible," Herndon said.
"13 Reasons Why" executive producer Selena Gomez has defended the show for a teenage audience.
"It hits a very important part in me, and I think this is what they need to see. I want them to understand it," Gomez said.
Clinical psychologist David Swanson does not believe the show can trigger a suicide.
"Anxiety, depression and huge life stressors are the triggers for suicide," Swanson said.
In a statement, Netflix says: "We have heard from many viewers that '13 Reasons Why' has opened up a dialogue among parents, teens, schools and mental health advocates around the intense themes and difficult topics depicted."
"Really, you're going to tell me that showing the tragic, dramatic death of a 15-year-old girl is supposed to provide some kind of, some kind of venue for a discussion?" Herndon said.
Herndon says he'd like to meet with Netflix to convince the network to stop showing the first season and cancel plans for season two.
"My question to Netflix would be, did they take into account any potential negative impact that season one has had?" Chiu said.
"We're getting through this as a family," Herndon said.
The two men have one hope: saving other families from losing someone young and vulnerable.