NBCU To Stream 2,200 Hours Of Olympics Coverage Live; Swimming, Gymnastics, T&F Not Included
This story was written by David Kaplan.
NBC Universal (NYSE: GE) has unveiled its programming guide, but it's made sure to save the more popular games for TV, rather than the internet. As previously announced, NBCU will run 2,990 hours of live coverage from the Beijing games, with 2,200 hours of live streaming video online. The games will run across seven NBCU networks: NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD and nbcolympics.com, the network's home for its online Olympics programming. To try to get a sense of where to watch, NBCU's long program list (PDF) is on its Media Village site.
The guide is very good at obscuring what is available live online and what is not. For example, archery, badminton, fencing, judo, basketball, tennis and weightlifting will be streamed live online; but on most days, only TV viewers will be able to watch the money sports like swimming (Gold Medal finals), volleyball, boxing, track and field and gymnastics in real time. Release
By David Kaplan