(CBS News) Madonna and her daughter Lola have unveiled the Fall 2012 Material Girl ad campaign that features Georgia May Jagger, the daughter of legendary rocker Mick Jagger and supermodel Jerry Hall.
The campaign shows Jagger as the ultimate VIP, as she steps backstage at Madonna's MDNA concert. The photos were taken at the actual rehearsal for Madonna's world tour.
"I had so much fun shooting this campaign. I spent a lot of my childhood backstage hanign' out around amps," said Jagger in a statement. "That was where we chilled when we were younger. So this photo shoot brought back a lot of memories."
The campaign will debut in August issues of fashion and lifestyle magazines as well as online.
Material Girl is a junior collection inspired and designed by Madonna and her daughter, Lola. It is available exclusively at Macy's.