Marni announced as latest H&M collaboration

(CBS) On the heels of the already sold-out Versace for H&M collaboration, the giant retailer announced it  is now collaborating with Italian fashion label Marni.

From the video released with the announcement, it looks as if  the label will be sticking to its signature quirky and feminine aesthetic for the collaboration. The video shows lots of funky prints, quirky graphic tees and chunky jewelry.

Marni founder and Creative Director Consuelo Castiglioni says, "It's great to speak to the wider audience, and in particular, the younger generations."

The collection will be available online and in H&M stores in March, according to New York magazine.