Talking babies in the ad engage in chatter that refers to "milkaholic Lindsay."
The 23-year-old actress has famously sought substance abuse treatment. Even though Lohan's last name was never mentioned, her lawyer contends that "Lindsay" is an equally recognizable moniker for her client. Just like "Oprah" or "Madonna." Yes, that's what the lawyer actually said.
Lohan's legal team is seeking an injunction to stop future airings.
An E-Trade spokeswoman declined to comment to The Associated Press and Crimesider.