LexisNexis Invests $2.09M In Legal Lead Gen Provider RocketLawyer For Second Round
This story was written by David Kaplan.
RocketLawyer, a lead gen provider for legal eagles, has raised $2.09 million in a second round funding from LexisNexis, PEHub reports, citing an SEC filing. The ultimate goal for RocketLawyer's second round is $3.09 million. The investment is fairly atypical for Reed Elsevier (NYSE: RUK) Group's LexisNexis, which gathers legal information as well as news articles. In general, LexisNexis tends to buy companies its interested in out-right, as opposed to making partial investments, PEHub notes. In any case, despite the increased likelihood stricter regulatory oversight of online ad techniques, after tainted from high-profile fraud cases the past year, the practice of lead gen is poised to make a comeback considering companies' greater pressure to attract customers during bad economic times.
By David Kaplan