The fiery Texas Tech coach met with television officials last month in Los Angeles and gave his approval for a sitcom deal. CBS and Paramount Television are exploring the development of a half-hour comedy that could run by next year. Paramount Television, like CBSNews.com, is owned by Viacom.
Knight, 63, would serve as a consultant and said he might make guest appearances.
"Right now it's still in an embryonic stage," Lindy DeKoven, who would serve as the show's executive producer, told the Lubbock Avalanche-Journal for Tuesday's editions. "Right now we don't have a writer yet, so we can't get into too much detail. But, it would be a half-hour comedy based on Bobby's character."
Knight was out of town Tuesday and couldn't be reached for comment.
The next step is for a writer will come to Lubbock to spend time getting to know Knight at work and at home.
When the script is written, DeKoven will take it to CBS, which will decide whether to make it a pilot.
John Wentworth, executive vice president of marketing and media for Paramount Television, said the show would possibly be ready to run in September 2005.