(CBS) Justin Bieber can sell albums, concert tickets, movie tickets and- but apparently, "Bieber Fever" doesn't extend to magazines.
Vanity Fair's February issue, which featured the 17-year-old pop star on its cover, is on track to become the magazine's worst-selling issue in 12 years, according to Women's Wear Daily.
WWD reports, citing data from the Audit Bureau of Circulations' Rapid Report, the Vanity Fair's Bieber cover has sold 246,000 copies, while the magazine has averaged about 342,000 sales per issue this year.
But VF isn't the only magazine to see poor sales off a Bieber cover. His October 2010 Teen Vogue cover sold 12 percent below the magazine's 2010 average, according to the ABC data, and a Bieber-fronted issue of People sold 25 percent less than the magazine's average sales figures.
"Who knew 12-year-olds didn't buy magazines?" a Vanity Fair spokeswoman told WWD.