Just the mention of J.K. Rowling's name had the audience screaming and on its feet at a New York event on Tuesday night.
The "Harry Potter" author spoke for just over an hour before a capacity crowd at Manhattan's Lincoln Center in her sole U.S. public appearance to promote her first novel for adults, "The Casual Vacancy."
Dressed in a dark skirt and dark sweater blouse, she chatted on stage with fellow author Ann Patchett, read briefly from her new book and also responded to pre-selected questions from fans. Rowling spoke before some 2,500 people, mostly women, gathered under the high, golden ceiling of the David H. Koch Auditorium.
Patchett, who has a wide following of her own thanks to such novels as "Bel Canto," warned at the start that she was not "particularly nice." But Rowling had nothing to fear -- Patchett gushed like the most avid Potter fan as she praised Rowling for inspiring countless readers and told Rowling how much she loved "The Casual Vacancy," which has received mixed reviews.
It was a grown up, writerly conversation, with a few obscenities thrown in and a brief detour into the latest phenomenon, E.L James' erotic "Fifty Shades of Grey." When Patchett criticized James' writing as inferior, Rowling replied, "But that's porn."
Rowling said she felt a special connection to adolescents because of their "vulnerability" and how they come to comprehend there is "evil in the world." Stories, she said, can help them explore their feelings.
Rowling also discussed the difficulty of structuring a book and how attached she becomes to her characters. She spoke up for traditional publishers and the editorial support they offer as she explained why she didn't simply self-publish "The Casual Vacancy."
She didn't just change her subject matter when she took on the new book. She changed the process. Rowling observed that with her Potter books, she did not allow anyone - not even her husband, Neil Murray - to see the manuscript before she had finished. "I find that discussing an idea before I've written it," she said, is a way to kill it. But Murray was allowed early glimpses of "The Casual Vacancy."
"He was - useful," she said.
Rowling reaffirmed that she is at work on a new book for young people. No new Potter book is planned, but Rowling still has her celebrated imaginary world in mind. Discussing literary works she'd like to live in, she mentioned Jane Austen's "Pride and Prejudice," then confided she also dreams of more personal territory, the old school of Harry and friends.
"I do still walk in and out of Hogwarts," she said.