The Paris Hilton Collection, with pieces ranging in price from $35 to $95, is available online at Amazon.com. It includes earrings, bracelets, necklaces, a belly chain and a belly bar, all in sterling silver and pink crystal.
"I just looked into my style and looked through my jewelry and things I liked and used that when I was designing and sketching," Hilton told The Associated Press Wednesday.
Hilton, 23, worked with a designer and modeled the jewelry shown on the Web site.
"I thought my fans would want to have part of me, something I designed," she said. "A young girl is able to afford it; it looks expensive but it's not."
Eager fans can also buy a copy of her memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose," to be published Tuesday by Fireside, and the DVD of the first season of her reality TV show, "The Simple Life."
Hilton, whose beloved pet Chihuahua, Tinkerbell, was missing for a week last month, bristled at the suggestion that she's able to design jewelry and record an upcoming CD merely because she's a socialite.
"I have a great line of jewelry and I have a great voice," she said. "The product is there, so people can't say anything."