How Does GE Address Global Issues in Innovative and Market-Changing Ways?

GE has a rich history as an innovation leader. Managers have come up with a huge list of reasons why GE is synonymous with innovation, including diversity of businesses, constant growth and investment in R&D, commitment to eco-friendly technologies, and a global presence with a wide range of products. Imagination Breakthrough Leader Shahira Raineri outlines the program that's enhancing the company's global presence and bringing in $2-3 billion of incremental revenue annually, and also explores a couple of breakthrough ideas that have been successful for the company.

How can your company capture some of GE's innovation magic? CNNMoney provides a little insight by offering a peak into "Innovate Like Edison" by Michael J. Gelb and Sarah Miller Caldicott, providing the five-step framework Edison used to launch his inventions.

(Edison image courtesy of Jimee, Jackie, Tom & Asha, cc 2.0)