Google Chrome Ads Go From YouTube To Your Tube
This story was written by David Kaplan.
After backing out of a planned TV ad campaign during the Olympics broadcast last summer, the normally TV-shy Google (NSDQ: GOOG) is ready to go primetime to promote its Chrome web browser, WSJ reports. No word on what media buyer Google will use to purchase air time. As our Tameke Kee noted last month, Google created a Chrome Shorts page on YouTube with 11 videos (see one example after the jump) that were estimated to cost under $10,000 each.
Google launched the Chrome browser in September to a great deal of hypebut it still hasn't paid off. According to Net Applications' Market Share, Microsoft's Internet Explorer remains dominant with 66 percent of the market; Mozilla's Firefox is a distant second with a 22 percent share, followed by Apple's Safari, with 8.21 percent. But at least Google's not at the very bottom of the rankings: Chrome's 1.42 percent share is well ahead of Netscape (.82 percent), Opera (.68 percent) and "other" (.22 percent).
By David Kaplan