EconCeleb Video: Is Celebrity The New Mass Medium?
This story was written by Amanda Natividad.
During our first panel at EconCeleb last week, Virginia Heffernan, columnist, The New York Times (NYSE: NYT) Magazine talked about trends in online gossip and targeting the male demographic with Sibyl Goldman, GM, Yahoo! (NSDQ: YHOO) Entertainment; Suzanne Kolb, CMO, E! Entertainment and The Style Network and GM, E! Online; and Rob Silverstein, executive producer, Access Hollywood. Lots more in the full writeup and the embedded 32-minute video. (RSS readers will have to click through.)
The best line came from Kolb: "A lot of our talent have gone to jail and we've been very clear on that."
Thanks a ton to our sponsors: KickApps, Yahoo OMG, PerezHilton.com, GumGum, Paltalk, Meebo and Celebuzz. Also, in case you missed it, check out our Econoclast10 list, a list of top 10 most innovative celebrities in digital media.
By Amanda Natividad