David Beckham underwear statues appear in NY and LA

NEW YORK, NY - AUGUST 16: H&M Celebrates New David Beckham Ad Campaign With Statue Stunt at South Street Seaport on August 16, 2012 in New York City. (Photo by Anna Webber/Getty Images for H&M)
Anna Webber
H&M celebrates new David Beckham ad campaign with statue stunt at South Street Seaport on Aug. 16, 2012, in New York.
Anna Webber/Getty Images for H&M

(CBS/AP) David statues are going up in New York and Los Angeles, but these perfectly chiseled figures aren't a product of Michelangelo.

Ten-foot-tall metallic statues of soccer star David Beckham, sporting designer underwear, are being put up on both coasts as part of his new ad campaign for H&M.

Pictures: David Beckham statues

The Daily News says three of the larger-than-life statues have been placed inside H&M's midtown-Manhattan store. There's also one in Central Park and another at the South Street Seaport.

There are also two statues in Los Angeles and one in San Francisco.

They'll remain on display until Aug. 31.

The soccer player launched an underwear line for H&M in February. He posed in the line's ad campaign in January. Beckham's collection features boxers, briefs, T-shirts, tanks and pajama bottoms.