CondNet Synthesizes Ad Sales Team; Staff Reorg Focuses On Verticals, Not Titles
This story was written by David Kaplan.
Times are getting a little tougher for online ad revenues. And so with marketers becoming impatient with the lack of one-stop shopping across a company's sites becoming more pronounced, CondNet has decided to simplify its two ad sales teams into one. Up until now, there was one team handling ads for Style.com, Men.Style.com, and flip.com, and a separate sales team selling Epicurious.com, Concierge.com, NutritionData.com, HotelChatter.com and Jaunted.com. While categories like food, travel, fashion and teen, focus on different subjects, the reasoning is that the broad audience demos they attract make it more worthwhile to explore where visitors to those sites intersect. And so, sales staff will operate according to particular verticals, not titles.
As a result of change, CondNet is also doing a reshuffling of ad execs. Among the execs getting new roles, Christine DeMaio, formerly VP/publisher of Epicurious.com and Concierge.com, is now VP and group publisher, reporting to Dee Salomon, SVP, Sales & Marketing for the Cond Nast online unit. Also Eileen Mulloy, previously associate publisher of Epicurious.com and Concierge.com, has been named publisher of the former and will no longer be responsible for the latter.
By David Kaplan