Celebs Pitch In, With Fastballs

It's a long way from the glamour of Hollywood to the devastation in south Asia, but more and more celebrities are reaching out as part of the global effort to help tsunami victims.

Kevin Frazier of "Entertainment Tonight" stopped by The Early Show to talk about how some are using their star power to raise money and awareness.

For instance, "Entertainment Tonight," its cousin "The Insider" and UNICEF are involved in a joint effort.

Clay Aiken was the first to join the all-star effort, through a series of public service announcements airing on ET and "The Insider."

He told the broadcasts, "It's not a situation where we have to feel helpless; we can actually help out. …We continue to see the death toll rising on the news, but I think the biggest story and the biggest need is to help those survivors continue to survive and get back to their normal lives."

Actress Alyssa Milano is a national ambassador for UNICEF. She told the shows, "There is no reason to be a celebrity if I can't make positive changes in the world. …We can never forget. We have to come together and make the world a better place. …That's the incredible experience that we will all learn from this, is what we do, I think, innately as human beings. We want to make things better and we want to stop human suffering."

Milano, Molly Simms and Emily Procter also made PSAs.

Procter, of CSI: Miami, says, "I think, whenever you have a mass loss of that nature or a tragedy that happens, what is remarkable or wonderful is how people behave when the chips are down."

The cast of "Everybody Loves Raymond" is joining the ET/Insider campaign, along with primetime players from "The King of Queens," "Two and a Half Men," and all three "CSI"s.

Celine Dion has pledged her support. Leonardo DiCaprio and Sandra Bullock are donating huge sums to the relief effort, and Jay Leno is auctioning off an autographed Harley, Frazier reports.

When Hollywood unites, he says, it's a powerful fundraising force. A telethon to benefit victims of Sept. 11 brought in more than $150 million dollars.

And numerous events are planned to help tsunami survivors. Among them, a concert in Wales with U2 as the headliner, and one in Austin, Texas this weekend featuring Willie Nelson.