Last Updated Jun 9, 2010 8:46 AM EDT
For example, a company selling printing services may need to involve a graphic design company, a shipping firm and a paper supplier in order to clinch the deal. Similarly, the sale of a customized software system may involve components sources from half-a-dozen firms, requiring the active participation of half-a-dozen sales reps.
Unfortunately, not every sales professional knows how to build the kind of sales partnerships that allow teams of reps to pursue and win these complex opportunities. This post contains an easy-to-understand, five step process for creating and maintaining sales partnerships that help you sell.
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