Brides magazine and 21 leading designers have combined in a campaign dubbed "Something Pink" to raise money for breast cancer research.
On The Early Show Wednesday, Brides Editor in Chief Millie Martini Bratten explained to co-anchor Julie Chen that it's being done "through the sale of specially-designed wedding dresses, all of which are in Brides magazine. (The designers are) designing dresses with a pink theme.
"The sale of each dress from now to next July will raise money for breast cancer research. A portion of the sale goes to the Breast Cancer Research Foundation, whether the dress is in pink or cream or white."
Bratten then hosted a fashion show of five of the gowns. Click on the images above for their descriptions and prices. The photos, which are all by Heidi Niemala, appear in the order they were in on the show.
The last gown was modeled by young breast cancer survivor Adreinne Harlow, who told her story:
Flowers for the fashion show were provided by Zezé Flowers, of New York.
Roberta Chiarella Jewelry provided the jewelry.
The 2008 Something Pink designers are Alfred Angelo, Amsale, Anjolique, Anne Barge, Atelier Aimee, Badgley Mischka Bride, Carolina Herrera, Christos, Claire Pettibone, David's Bridal, Eve of Milady, Kenneth Pool, Mon Cheri Bridals, Monique Lhuillier, Mori Lee, Romona Keveza, Reem Acra, Sophia Tolli, Vera Wang, Vineyard Collection and Watters Brides.
The November/December issue of Brides has the fashion portfolio of the gowns.
To see the Brides.com slide show of all 21 gowns, click here.
For a Brides.com behind-the-scenes video of the fashion shoot, click here.