As iPhone frenzy grew worldwide, customers lined up for hours outside the Apple Store in Perth, Australia, to be among the first to get their hands on a new iPhone 6 or iPhone 6 Plus when the devices went on sale this morning.
First in line was a young man named Jack Cooksey, who was eager to show off his new purchase to a TV news reporter outside the store. Unfortunately, in his excitement to open the box, the sleek iPhone 6 slipped and fell to the pavement, sending a gasp through the crowd.
"I saw it hit the floor, and I was like 'oh, no, no, no, no'," Cooksey told 9 News.
Lucky for him, the phone appeared to survive without any visible damage.