Watch CBSN Live

"Better Call Saul" sparks excitement in Albuquerque

New Mexico's largest city is back to being featured in another television show more than a year after the end of AMC-TV series "Breaking Bad."

"Better Call Saul" premiered Sunday, and city officials hope the prequel to the hit series sparks more interests in Albuquerque.

More than 100 fans showed up for a viewing party at an Albuquerque brewery. And one lawyer, Ron Bell, who some speculate the show's main character is loosely based on, has a billboard advertising "Better Call Ron Bell."

New Mexico's new Attorney General Hector Balderas even tweeted that he "will be keeping an eye" out the show's sleazy lawyer main character.

"Better Call Saul" follows Saul Goodman, played by Bob Odenkirk, as he defends drug lords, petty criminals and those allegedly injured in traffic accidents.