Hubby Hubby will be available for thirty days and only in Vermont, where Ben & Jerry's is based. Predictably, the move has angered opponents of same-sex marriage, and it's also inspired a bit of backlash from those who never forgave Ben & Jerry's for selling out to Unilever.
Unilever bought the company in 2000 but Ben & Jerry's maintained its own board of directors and founders Ben Cohen and Jerry Greenfield remain involved with the company in an advisory capacity. "The current social mission of Ben & Jerry's will be encouraged and well-funded," Ben & Jerry's said in a statement at the time of the acquisition. "An opportunity has been offered for Ben & Jerry's to contribute to Unilever's social practices worldwide.''
When Barack Obama won the presidency, Ben & Jerry's expressed its support with another temporary flavor, "Yes Pecan."
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