"Beauty and the Beast" trailer becomes most watched trailer in 24 hours

Dan Stevens and Emma Watson star in “Beauty and the Beast.” 

Walt Disney Pictures

Audiences seem more interested in a tale as old as time than the continued exploits of Christian Grey.

The trailer for Disney’s upcoming live-action take on “Beauty and the Beast” debuted Monday, and in its first 24 hours online it broke the record for most views racked up by a trailer from the previous record-holder, “Fifty Shades Darker.” 

The “Beauty and the Beast” clip -- showing off Emma Watson, Dan Stevens, Kevin Kline and more in the update on the 1991 animated film -- was viewed 127.6 million times within a day of being uploaded, according to Disney.

“Fifty Shades Darker” -- which had unseated “Star Wars: The Force Awakens” -- held the record at 114 million views across all digital platforms.

“Beauty and the Beast” hits theaters in March 2017, which “Fifty Shades Darker” will debut a month earlier.